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Established in 2016, the partnership has been extended beyond 2035 and includes all Boss and Hugo fragrances for men and women.
December 20, 2022
By: Lianna Albrizio
Associate Editor
Hugo Boss and Coty have renewed their license agreement. Established in 2016, the partnership has been extended beyond 2035 and includes all Boss and Hugo fragrances for men and women. “Our Claim 5 growth strategy is broad-based. We want to grow across all regions, touchpoints, and brands, as well as in all product areas,” explained Daniel Grieder, CEO of Hugo Boss AG. “We are excited to continue our successful partnership with Coty and are convinced that we have the r...
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